Your company has to be marketed if you want to get customers that show an interest in what you have to offer. A big problem with a lot of the ways you can advertise is that it can be expensive if you don’t know what you are doing. The tips here are going to get you into five ways that you can get people to pay more attention to your company without breaking the bank. When you see the results, you’re going to be pleased with the amount of business you are doing.
1. Social Media Profiles
You can make a profile on a site like Facebook for free, and you can get customers by just letting people find you online. People tend to look up a company name on a few sites before they contact them. If you need more followers, make sure you offer discounts or some other perk that can be accessed by those that follow you. Always respond to those that have concerns or questions and be kind because the world is watching!
2. Getting Your Website
It doesn’t cost a bunch of money to have a website, and you can think of it as your digital business card. You can have it go into detail about what you have to offer to people and why your products or services are going to help them live a better life. After your company starts growing, you can then begin to build a store for your website so that you can have people order there if you want to get your products out all around the world.
Hire someone to build your site if you’re not comfortable with doing it yourself. There are so many ways that it can go wrong, and this is something you have to train for many hours at before you can do it right. Using a free website builder may be cheap for you, but it also makes your site look generic, and it will probably have ads on it for other companies like your business competitors. You can find cheap help in the world of web design, so be sure you look around for it before you give up on learning it yourself. It is a good idea to go with a quality company that specializes in design and SEO like this Search Engine Optimization expert PDX SEO.
3. How To Build Email Marketing Lists
Emails are something that everyone gets. To use sites like those that are for social media, you have to be able to log in with your email, or you can’t use them. You’re going to find that people don’t want your to send them anything that they didn’t ask for. If you do, then that’s considered spamming them, and that’s not a good thing because if enough people report what you send it will automatically go into their spam folders. You have to add a sign-up form to your site and also include an option to opt out of emails to not be considered a spammer.
4. Creating Ad Videos
If you can hire someone to help you come up with videos, they can reach out to many more people than other methods. You can use a site like Youtube to host what you’ve had made, or you can use your website if you have enough bandwidth and space. You need to make sure you label videos with titles that have keywords people are likely to search for. A well-written description can help as well, so if you’re about to upload a video have an expert with SEO help.
5. Using Promotional Items As Contest Prizes
When you want to get more attention paid to your company, you should offer a prize to those that do certain tasks for you. If for instance, you hold a contest on social media you can make a prize a t-shirt with your company name and website on it. Not only does a prize like this make people happy when they get it for free, but it will also help you advertise to those around them. You’re creating walking ads when people wear your promotional items, and they don’t cost as much to make as a new customer would bring in.
Spending a ton of money is not the way to advertise if you’re on a strict budget. You now are aware of 5 ways you can deal with marketing without spending a ton of money. It’s important that you are careful with your marketing because you’re going to have to alter your plans from time to time if you want to make sure you’re coming out on top and without spending a ton of money. Sometimes if you are not careful, you will end up not profiting from your marketing, and that’s a shame because it’s not that hard to do if you pay attention.